How Companies Recruit Multi-Pronged Recruitment Strategies

Posted: October 20, 2013 in All Posts, Articles / Discussion


How do companies recruit in an era where technology rules? Recruiting and hiring has changed significantly over the years and continues to evolve as technology changes. It’s important for job seekers to be aware of how companies recruit so they can take advantage of the ways that companies are finding qualified applicants to hire.

Recruitment strategies vary. In the past, a company with job openings placed a classified help wanted ad in the newspaper or stuck a help wanted sign on the door. Some employers still do that, but more companies are turning to a multi-faceted approached to recruiting candidates for employment.

Today, companies are using a variety of methods to find and attract applicants including online job boards, social networking sites and Facebook and mobile apps.

Passive vs. Active Recruiting

In some cases, employers passively recruit by simply posting jobs on their company website and waiting for applicants to find the job posting and apply. They don’t need to do anything else because of the volume of applications they receive. Other companies are actively recruiting candidates using many different ways to connect with and engage potential employees. Even if they do get many applications they want to be sure they are reaching the best candidates including those who may not be actively seeking employment, but may be interested if they saw a job posting or were recruited.

Recruiting on Company Websites

Many large corporations have more applicants than they can readily manage, so there is no need to advertise extensively for candidates for employment. For example, Southwest Airlines received 193,636 resumes and hired 4,349 new employees in 2011. That’s a lot of applicants for every available job. Still, Southwest has a Careers section of the company website with information on jobs, benefits, the company culture, internships and tips on what it’s like to work at Southwest. Applicants can apply online by uploading, copying and pasting, or using the resume wizard to get their resume into Southwest’s applicant systems.

Reports indicate that Google receives over a million resumes a year and many other major employers receive comparatively large numbers of applications, as well.

If you know of companies where you would like to work, your first step should be to check out the company website to find available openings and apply online. Going directly to the source will get your application in the system fast and you may be able to sign up to be notified of new job openings as soon as they are posted. Here’s more on finding and applying for jobs on company websites:




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